A lab for what comes next
2MRWLABS LTD (say it 'tomorrow labs') is a product studio at Barossa Place, Bristol. We design and build apps and websites, and we treat each project as a set of experiments that become a product.
Optimism, with a method
The name is a reminder that software is always built for a day that has not happened yet. People will use what we make in situations we can only partly predict, so we try to make good guesses, test them early and leave room to change.
That optimism comes with discipline. We keep a running decision log on every project, write down what each experiment is meant to show, and measure success against the goal you gave us, not against how many features were delivered.
Lab rules
Make it real early
We would rather put a rough prototype in someone's hands next week than show a polished slide deck next month.
Write it down
Decisions, assumptions and results go into a shared log so nobody has to remember why something is the way it is.
You own everything
Repositories, design files, domains and store accounts are created in your name from day one.
Say the hard thing
If an idea is not working, or a deadline is unrealistic, we tell you as soon as we know.
Design for everyone
Accessibility is part of the brief from the first sketch, not a final audit.

Founders, teams and organisations with a hunch
We tend to suit people at the beginning of something: a founder testing a new product, an established organisation trying a digital service for the first time, or a team whose existing app needs a rethink.
We work mostly remotely, with workshops in person when they help. Our Bristol address is a registered office for correspondence; please arrange any visit in advance.
Working hours are Monday to Friday, 09:00 to 18:00 UK time.